MusiCounts is Canada's music education charity associated with CARAS and the JUNO Awards. MusiCounts' vision is to ensure that all youth in Canada have access to music education through their schools and communities. This vision is realized through grant programs that invest directly into schools and communities across Canada that put musical instruments into the hands of kids who need them the most. Additionally, MusiCounts creates educational resources for teachers and students; empowers young people to pursue music as a career; and celebrates teachers, artists, and philanthropists who champion music education.
MusiCounts is funded by many of Canada's most dedicated individuals and corporate citizens including and especially The MusiCounts Leadership Circle, TD Bank Group, Bell Media, SiriusXM Canada, the Slaight Family Foundation, RBC, Canada’s Great Kitchen Party, The Canadian Scholarship Trust Foundation, TikTok and The Hot Topic Foundation. MusiCounts has been supported since its inception by Sony Music Entertainment Canada Inc., Universal Music Canada, Warner Music Canada Ltd., and JUNO Awards events like the JUNO Songwriters' Circle and JUNO Cup. MusiCounts was established in 1997, and has awarded more than $14,000,000 in support of music education in Canada. These funds have benefitted over 1,200 schools and communities, supported over 400 post-secondary music program graduates, and honoured 15 extraordinary music teachers and four MusiCounts Inspired Minds ambassadors.