MusiCounts, Canada's music education charity associated with CARAS and the JUNO Awards is keeping music alive in schools and communities across Canada by putting musical instruments into the hands of children that need them most. MusiCounts' mission is to ensure that youth in Canada have access to music programs through their schools and communities. MusiCounts celebrates musical excellence and achieves its mission through its Band Aid Program, the MusiCounts TD Community Music Program, the MusiCounts Teacher of the Year Award, MusiCounts Inspired Minds Ambassador Award, Scholarships and other music education initiatives.
MusiCounts is funded by many of Canada's most dedicated individuals and corporate citizens including and especially The Leadership Circle, TD Bank Group, Bell Media, SiriusXM Canada, the Slaight Family Foundation, Canada’s Great Kitchen Party, and The London JUNO Host Committee. MusiCounts has been supported since inception by Sony Music Entertainment Canada Inc., Universal Music Canada, Warner Music Canada Ltd., JUNO Songwriters' Circle and JUNO Cup. MusiCounts was established in 1997 and has awarded over $14,000,000 in support of music education in Canada. These funds have benefitted over 1,200 schools and communities, supported over 400 post-secondary music program graduates, and honoured 14 extraordinary music teachers and three MusiCounts ambassadors.